(KSL) SALT LAKE CITY — Salt Lake Comic Con has expanded its reach on the Utah nerd convention circuit, buying a 50 percent stake in Salt Lake Gaming Con.
The gaming convention touts itself as one of the top 10 events of its kind in the country, attracting 15,000 gamers at its inaugural event in 2015. The business deal comes just in time for this year’s Salt Lake Gaming Con, happening June 2-4 at the South Towne Expo Center.
Salt Lake Comic Con co-founder Dan Farr said the organizers of the two cons have had a friendly relationship from the beginning and appeared at each other’s events, but talks of a partnership came about just this week.
“It was kind of one of those things you look at and you really don’t have to wait that long to make a decision,” Farr said. “We talked about each of our needs and what our goals are, and we found that we were pretty aligned, so it moved really, really quickly.”
Farr said there was a “mutual attraction” between the budding gaming con and the pop culture event that has become Utah’s largest convention in less than three years.
Jake Williams, the founder of Salt Lake Gaming Con, said he believes his event can benefit from comic con’s logistical experience and marketing reach, while funneling a niche interest to the larger convention in exchange.